Sunday, March 02, 2014

MiO - Don't Buy It!

Mio is a "liquid water enhancer" containing artificial flavors and coloring and pretty much zero nutritional value (except for one variety that has B vitamins). 

Why on earth would anyone pay $3.48 to have a squirt bottle full of propylene glycol, malic acid, sucralose, acesulfame potassium, potassium citrate, potassium sorbate to add to their water? http://en.wikipedia.org/wiki/MiO

For $3.48 you could buy a nice bag of fresh oranges or lemons or limes and squeeze some fresh vitamin C, antioxidants and minerals into your water. 

MiO is a prime example of a non-nutritive product (from Kraft) that has no useful value to humanity and is built on pure marketing. Don't Buy It America! It's not good for you, it's expensive, and there are plenty of natural food alternatives to "flavor" your water. Kraft is one of those companies I generally avoid, especially because they use potentially harmful dyes in their products. http://blog.fooducate.com/2011/04/11/oh-my-mio-water-flavoring-has-nothing-real-in-it/



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